LIST Testimony from David McPhail

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    David McPhail

    “Lower listing fees allowed me to sell it much faster. It was a no brainer.”

    Location of home: Homewood

    Home sold for: $310,00

    Savings: $6,800

    David McPhail lived in his home at 120 Devon Drive in the Hollywood neighborhood of Homewood for five years before taking a job opportunity in Oxford, Mississippi. As a result, he placed the home on the market as a For Sale By Owner three years ago in an attempt to sell it, while also renting the home out.

    Unfortunately, the home didn’t sell, so David decided to go with a local real estate agent in another bid to sell the property. The home was on the market for seven months but didn’t sell – and David, far away in Oxford, was running out of answers.

    Seeking a solution, David was referred to the flat-fee, full-service offerings of LIST Birmingham. David was immediately intrigued by the prospect of paying less in commission – and saw it as an opportunity to finally sell the home.

    “I bought at the height of the market and didn’t have a lot of equity, so I didn’t have a lot of wiggle room with my selling price.”

    Fortunately, LIST was able to help. The home went back on the market in 2014 and sold in just 29 days – saving $6,800 in commission. David credits the flat-fee arrangement as the key to the successful sale.

    “Having a lower fixed fee allowed me to come down on my selling price and therefore make the home more attractive,” says David.

    Adds David, “Lower listing fees allowed me to sell it much faster. It was a no brainer.”

    David also credits the LIST way of doing business, even from a state away. “For an out-of-towner, they were extremely beneficial. It was smooth, and they used technology to make it seem like I was working right there with it.”

    Overall, David was impressed with the way LIST handled his property and the entire selling process, from start to finish. “There was just great communication. My agent was a staunch advocate for me and looking out for my best interests. He was always negotiating on my behalf instead of just trying to sell the house.”

    Learn more about how you can save thousands on commission when you sell your home with LIST Birmingham!

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